Write a Business-Building Bookwith Cathy Fyock
Write Your Nonfiction Book for the Work You Want
Your nonfiction book can do more than establish your credibility. It can create a clear path for readers to want to work with you.
In this practical, idea-packed session, book coach Cathy Fyock will show you how to build sales opportunities into your book as you write it, without making your book feel salesy. You’ll discover how your About the Author section, case studies, client stories, examples, exercises, calls to action, and even the way you frame your expertise can demonstrate what you do and help readers envision working with you.
“Don’t wait until your book is finished to figure out how it will generate business. Write it strategically from the beginning so your book doesn’t just share what you know. It shows readers why YOU are the person they want to know, follow, hire, and recommend.”
What You'll Uncover In This 60-Minute Session:
Build Sales Opportunities As You Write
Learn how to embed natural business pathways throughout your chapters without ever sounding 'salesy' or compromising reader trust.
The Strategic 'About the Author' Blueprint
Transform your author bio from a boring resume into a compelling client invitation that drives consultation bookings.
Case Studies & Client Stories That Convert
Select and format real-world examples so readers picture their own transformation working directly with you.
High-Converting Exercises & Calls-to-Action
Design actionable prompts and chapter-end invitations that turn casual readers into loyal community members and paid clients.
Claim Your Free Seat
Join Cathy live on Zoom. You will receive an instant calendar invite and Zoom entry link, plus access to the live Q&A.
We know schedules are busy. Every registrant receives the full video recording, audio track, and Cathy's companion worksheet right after the live Zoom session concludes.
Cathy Fyock, CSP, SPHR, SHRM-SCP
The Business Book Strategist • Author of 12+ Books • Book Coach
Cathy Fyock is a renowned book coach who works with consultants, executives, speakers, and professionals who have a compelling message to share and a business to grow. She has helped hundreds of professionals turn their valuable knowledge into successful, business-driving nonfiction books.
Known for her energetic, warm, and highly pragmatic coaching, Cathy strips away the intimidation of authoring and teaches you exactly how to write strategically from chapter one so your book becomes your most potent client-generation asset.
The 5 Core Pillars You Will Master
How to make your nonfiction book do the heavy lifting for your business, consulting practice, or speaking career.
Build Sales Opportunities As You Write
Learn how to embed natural business pathways throughout your chapters without ever sounding 'salesy' or compromising reader trust.
The Strategic 'About the Author' Blueprint
Transform your author bio from a boring resume into a compelling client invitation that drives consultation bookings.
Case Studies & Client Stories That Convert
Select and format real-world examples so readers picture their own transformation working directly with you.
High-Converting Exercises & Calls-to-Action
Design actionable prompts and chapter-end invitations that turn casual readers into loyal community members and paid clients.
Frame Your Expertise for High-Ticket Services
Establish why YOU are the exact person they want to know, follow, hire, and enthusiastically recommend to colleagues.
Direct Q&A & Idea Brainstorming with Cathy
Bring your book concept, draft chapters, or biggest writing dilemmas. Cathy will answer attendee questions live on Zoom during the final portion of the hour.
What Happens After You Register?
A completely automated, high-touch attendee experience from registration to post-session replay.
Immediate Confirmation Email + Calendar Invite (.ics)
Delivers direct Zoom link, calendar invite (.ics + Google Calendar link), workbook preview, and what to prepare.
24-Hour Reminder Email
Pre-session warm-up, link to test Zoom audio/video, and quick question submission prompt.
1-Hour Reminder & Direct Zoom Access
Final broadcast with 1-click Zoom launch button so attendees never scramble for the link.
15-Minute SMS Reminder (Opt-in)
Attendees who opted in receive a final text reminder with a one-tap Zoom join link 15 minutes before we go live.
Post-Webinar Replay + 1-on-1 Book Strategy Call Invite
Full video recording access, session summary slides, worksheet download, and direct link to book a complimentary 20-minute Strategy Call with Cathy.
Frequently Asked Questions
Everything you need to know about the live session and replay.
Register anyway! We will email the full video recording, audio replay, and companion summary worksheet to all registered attendees shortly after the live Zoom wraps up.
Yes! The 60-minute session includes focused presentation followed by open coaching and Q&A on Zoom so you can ask Cathy about your book concept or structure.
Don't Wait Until Your Book Is Finished.
Join Cathy Fyock live on Monday, Nov 24 at 11:00 AM Pacific Time. Discover how to write strategically from day one so your book becomes your #1 business-builder.
Live on Zoom • 60 Minutes • Recording provided to all registrants